What is Amazon Alexa?
Alexa is Amazon’s voice-activated personal assistant. Its service is available on over a million Amazon products and third-party device manufacturers. With Alexa, users are able to create a natural voice experience where both marketers and consumers can use Alexa’s software to complete simple tasks.
Some of the tasks include determining the weather, finding which app relates to you the most. Amazon Alexa designed the device to use Alexa Voice System (AVS) to enhance the device’s hearing and mimic realistic conversations. Thus, making them a good device for both digital marketers, content creators, or casual users who use it for household chores.
Where Can I Use Alexa?
Before you start using the device, you need a device to access it. This means that Amazon products such as Dot, Echo, and Tap and had to let us go. It’s also able to be used for with other third-party systems. As a result, users find this personal home assistant versatile enough to handle their daily operations.
Alexa has a list of user-controlled commands that users tend to use more on a daily basis. As of now, Alexa can learn over 3,200 skills located in its marketplace. Some examples of Alexa’s skills are,
- Track Amazon Packages
- Order pizza and search for local restaurants
- Search for recipes and give step-by-step directions on how to make them.
- Receive sports schedules or movie showtimes.
- Pay your bills via the Capital One app.
- Narrate your kindle book.
Due to these features, Amazon Alexa is perfect for consumers who want a better way to complete their daily affairs at home. If users want to learn more information about Alexa, they can ask “Alexa, what’s new with you?”
Amazon Alexa for Digital Marketers
Amazon Alexa offers a variety of skills and apps to assist digital, B2B, and B2C marketing. Digital marketers use Amazon Alexa to reach their target audience.
For instance, Mariott Resort created a virtual reality app that shows exotic places, tropical islands, and interesting resorts around the world. Using Amazon Alexa and their services, you’ll be able to promote and expand your brand to the right audience.
Wondering how your online marketing campaign is doing? Instead of manually logging in to use Google Analytics, you can ask Alexa to pull up your site’s stats for you.
This tool is a great way for marketers to analyze their data and receive real-time statistics on their website. You can make your broad and queries as broad or specific as you want, find your total page views, or monthly clicks to conversions to your site.
Use the command “Alexa, find web analytics and give a complete report for yesterday” and your virtual assistant will find and display the data within seconds.
Amazon Alexa is a revolutionary system as it allows digital marketers to become more efficient at managing their sites, delivering instant data reports, and promoting their apps and services. When used correctly, Alexa can help digital marketers utilize their site’s content and lead to more profits in the long run.
Another great app for marketers is Alexa’s Google Calendar app. This app allows users to receive alerts on important dates, create content calendars, and help people plan for the upcoming months ahead. This is a revolutionary feature as it allows marketers stay on track and up to date on important meetings and plans to grow their business.
Amazon Alexa for Consumers
Just like digital marketing, Amazon Alexa is a great source of entertainment, functionality, and at home assistance. Need to take a ride to your friend’s place? Amazon Alexa is compatible with Uber and Lyft in order to help you get there within minutes.
Once you’ve created an account and set up a valid payment option, getting a ride is as simple as saying “Alexa, ask Lyft to request a ride.” Your ride will arrive shortly as the funds for the ride will be instantly debited to your account.
For home users, Amazon Alexa helps consumers stay on track with their cooking times. During Thanksgiving season, consumers had used the Alexa time more than twice its usual rate. With Amazon Alexa, people gain a convenient tool that can aid you in cooking or play music through using apps such as Spotify. Alexa never fails to please the consumer and is the reason why it’s a great addition to your home.
With Amazon Alexa, you have a user-friendly device that helps you control your business better and also provide entertainment after a hard day’s work. Ultimately, the more developments and iterations made with Alexa, the better our society benefits from its advanced framework.
Amazon Alexa is changing the way we operate in our lives. Whether you’re a digital marketer trying to sell products to your audience, or a homeowner wanting to increase your productivity, it had the features and growth potential to assist users even better in the future.