SEO
The earlier you see a site on a search engine, the more likely you are to click it, so it makes sense that those who run websites would vie for better SEO results. SEO can make or break a business, especially one that is based on the internet, so you will want to ensure that you have it down to a science.
You will come across three primary search engines when you are optimizing for SEO results: Google, Bing, and Yahoo. Google is the best-known of the three options and a superior rating for them will be more difficult to achieve, but it can also result in much higher profits than the other two.
Of course, just because Google is the best choice, you shouldn’t ignore the other two search engines. There are still many users who browse Bing and Yahoo, and you don’t want to miss out on their visits. Should you have to decide between all three, the choice will often be Google, but that depends on your business.
There are many ways to improve SEO, and many of them are relatively simple. SEO is an ever-changing discipline, however, as the criteria evolve and shift. In the world of SEO, you can wake up one day and find that Google’s (or any other search engine’s) algorithms have changed and you need to restructure your whole site.
This is where we come into the picture. Here at Search Engine Ways, we have years of SEO experience so you can rest assured that we will have your site optimized quickly and efficiently. From ensuring that your site contains all of the proper keywords to further optimizing your domain name, we can do it all.
We offer many different services when it comes to improving your SEO results. If you are looking for a one-time tune-up, we can do that for a single fee, but we can also provide more comprehensive packages. For example, if you need a monthly SEO adjustment, we have several subscription-based packages.
It is critical to take care when you are selecting the company that manages your SEO. Google and other companies that are responsible for SEO metrics are not stupid, and they know when you are trying to game the system. You will want to avoid SEO services that use shady methods to achieve their results.
The keywords on your site will be one of the leading elements that search engines look for when deciding how to rank your website when it comes to SEO. Of course, inundating your site with keywords will not help, as the big three search engines have algorithms to filter such sites out of the results.
When you are trying to optimize your website, you will want to strike the perfect balance between your content and your keywords. Of course, you will always want to display quality content, but sometimes, you have to make concessions to ensure that you have the sufficient keyword density.
In addition to recommending and implementing keyword and keyphrase changes, we can help you with your site’s robot.txt, your sitemap, and so much more. SEO is a very in-depth field, so it is impossible to list everything we can do for you in this short section, so feel free to inquire about any of our services.
Our SEO services are one of our most popular offerings and with good reason. Everyone needs proper SEO, and nobody wants to get left off of the first page of results. When someone searches for your business, you will want to be right there, so they will click you instead of the competition.
SEO is one of the most crucial parts of running an online business, and it can make or break even those with the most potential.
PPC
PPC stands for pay-per-click, also known as cost-per-click, and it is an advertising model that is quite common on larger search engines, including the big three (Google, Bing, and Yahoo). It is one of the most straightforward advertising methods that you will come across, so it is rather easy to understand.
PPC ads may not be what you expect when you think of an advertisement on the internet. These ads are typically well-liked by internet users since they are less intrusive than other ads, such as banner advertisements. Most of the time, it is difficult to distinguish between a PPC ad and a search result.
In fact, it is this very difficult in distinguishing between what is an ad and what is a result that makes these ads so lucrative for both the host and the advertiser. Those who are using search engines will see the ads as results and become potential customers, while the search engine earns revenue on every click.
Another advantage of PPC ads is that they are much more likely to engage the customer when you pay out. Of course, PPC ads have a higher payout than other advertisement models, but you will find that it is almost certain that every time you pay, you will have a new visitor, save for accidental clicks.
While you may be worried about losing money over accidental clicks, you will find that they are typically factored into PPC calculations, and they constitute a negligible amount of the payout. PPC ads exist to get people onto your site; once they are there, things are entirely in your hands.
Since we can help you develop your website in the first place, we can ensure that your site is laid out perfectly to help you retain visitors from the PPC ads that we set up for you. Having control over the whole advertising process means that we will be able to develop the perfect marketing strategy for your business.
Since search engines already operate using keywords on the most fundamental level, it is easy to target ads for search engine visitors. PPC ads are based on the keywords that the visitor types into the search bar. For example, if you own a carpet-cleaning business, the search “best carpet cleaner” will display your PPC ads.
When the search engine user types that string of words into the search bar, your ad may pop up as a sponsored result at the top of the list. Most people searching will not care whether or not your result is sponsored, as long as it provides the service that they need, and you will only pay the search engine in the event of a click.
Feel free to discuss your visions for a PPC model on your next website by contacting us. We are always ready to discuss any potential business plans with what we hope will become eventual clients. We can work with your search engine of choice, or any medium, for that matter.
SMO
SMO (social media optimization) is broadly similar to SEO, and they even share two out of three letters in their abbreviations. While there are some similarities between the two, there are also some significant differences, so you will want to make sure that you know the aspects that allow you to make the distinction.
SEO helps people find out about your brand in the first place, and SMO does the same thing using different techniques. Instead of having people learn about your business because it was the first result on Google, you can have people hear about you through their friends or their feed.
SMO is very similar to SMM (social media marketing), and many will bunch them into the same category, which we will do for the purpose of brevity. You will find that SMM focuses on more of the business aspect of being visible on social media, so it involves paid advertisements and official partnerships.
We would argue that SMO is a little more organic than SMM since you will have to actively engage in the community to stay relevant. While SMO cannot be maximized without the use of SMM, you can still optimize your social media presence without having to make an initial investment.
Of course, social networks are also getting smarter, so they are working hard to blur the lines between SMM and SMO. Further overlap between these two sectors is in the best interests of social media companies since that will increase the number of boosted ads that are purchased.
Here at Search Engine Ways, we provide SMO services for any clients who want to be more visible on social media. We understand the principles behind SMO, and we know exactly what goes into a properly-optimized commercial social media platform.
For example, if you are trying to improve your social media presence, you will not want to inundate networks with your links, as this will be counter-intuitive. Similarly, to SEO, SMO algorithms are smart enough to detect when you are trying to game the system, so you will have to be smart about it.
When it comes to SMO, your presence matters less than the amount that others will engage with you. You can post every few minutes, but if those posts don’t get shared, commented on, or reacted to, they will not end up noticeably improving your SMO.
We can help you improve your SMO results through a variety of different methods. When you decide to work with us to develop your social media presence, we will present a plan for how we will go about revamping your social media accounts. The power of SMO is not to be underestimated.
If you need our SMO services, we offer them as part of a package deal with a website that you would like designed to your specifications, or you can opt for them alone. We can even work on the SMO of an existing site to help spread the word about your product or service.
Content Marketing
This is a new form of marketing that takes place online. Content marketing has a vague name because it consists of a vague set of strategies that are used to advertise a service or a product in an indirect fashion. This type of marketing is quite unlike other varieties that you may be better acquainted with.
If your client trusts you, they will be much more loyal, and they will be likely to provide reliable patronage, which is something that is sought-after in every business, online or otherwise. While we have established that content marketing is about building trust, you may be wondering how exactly that is done.
There are many different ways to build trust with your client base as a content marketer. The most common method used to establish that rapport is through the publishing of free content that your clients (or anyone, for that matter) can access. This content can be about anything, but it is most often related to your product or service.
For example, if you are selling mops, you will want to publish content about the best way to mop, the best mops to buy, etc. Having a repertoire of free content shows customers that you are willing to help them out, and it makes you look like a more trustworthy seller, so it benefits you and the customer.
While you will be taking a loss on the expenditures to have that content created, you will be making more revenue because you will be establishing a more loyal base of clientele. Loyal clients are worth far more than the negligible amount of money that you will be investing in the creation of your content.
In fact, it helps to think of the money that you invest in your content marketing as simple ad fees, as that is what it boils down to. There is little difference between paying for a direct advertisement to bring more potential clients to your site and paying for content to ensure that those clients stay.
It is obvious when a site is lacking in content, and that does not reflect well upon the seller. While larger brands have the advantage of name recognition, you will find that smaller companies will have to use every trick in the book to remain competitive. Content marketing is one area where you don’t want to fall behind.
With the internet, however, it becomes a lot easier for you to display related information with the goal of building trust with your client because people usually browse the web in their free time. If you know that someone is available, you can use that time to build up a rapport with them to get them to buy your goods.
We provide many contents marketing services, and you can even consult with us to find the best form of content marketing for your particular product. Feel free to contact us so you can have an idea of what we can provide for you in the domain of content marketing.
Link Building
When it comes to SEO, one of the most important practices is link building. Unfortunately, you will find that link building is also one of the more complicated processes to go through to ensure that your site has the best possible SEO ranking.
Link building cannot be avoided, so you will have to learn it or hire someone who knows it already. As bad as it sounds, you will find that link building is rather intuitive and easy enough to grasp, as long as you can keep up with the details.
The concept behind link building is more simple than you would expect for a process that has a reputation for being complex. What link building boils down to is ensuring that you have enough high-quality links between your website and other reputable sites.
Before we go further, it is essential to know what a high-quality link consists of. Any site can contain a link (short for hyperlink), so various link types are ranked differently by search engines (those who assign the SEO values). The most important links for link building are backlinks.
Backlinks are similar to citations in scholarly articles and scientific papers. You will find backlinks at the bottom of a page, linking to a publication of some authority. These links tend to be classed much higher by search engines than other types of links, so they are the ones that you will want.
Of course, not every business is suitable for the creation of backlinks that can speak on a subject from a position of authority, so you may have to make do with other link types. The more links you have between your site and others, the higher you will be rated by a search engine since links are how they work in the first place.
There are many ways to establish links. You can always go about link building in the old-fashioned way by contacting the owners of related sites and seeing if you could set up reciprocal links, but there are more efficient methods. There are many companies like us that provide link building services.
Since link building can be such a time-consuming process, it is rare that site owners do it themselves. Even when owners create their own sites, you will rarely see them doing all of the link building because their time can be put to better use in other aspects of the business.
If you are looking to build reputable links, we can help you out. As with all of our services, you can either opt for a one-time payment or a subscription-based link building arrangement.
It is up to you whether you would like to establish a base of links and work on the rest yourself, or if you would rather have your link building needs tended to by us.
You can decide how we go about building links for your website, so that we may choose the ideal method for your budget. Certain link building techniques will be more reliable but they will also end up costing more, so you will have to decide between ease of building links or expenditures.
There are many ways to go about building links. Outright buying links is the most convenient way to get reputable links on your site for SEO purposes, but that is an expensive proposition. A less pricey method of link acquisition is link exchanging, where the other party hosts a link for in exchange for one of their own.
Regardless of your preferred method for link building, you will find that we can get results at a fraction of the cost of other link building services. Instead of dealing with the hassle of bargaining and exchanging with other website owners, you can let us deal with your links, and you can enjoy your peace of mind.