SEO stands for search engine optimization.
It is a practice of enhancing website visibility in search engine results based on search phrases or keywords. The general rule of thumb is that when a website ranks high on search engine, it will have a high traffic. People are likely to click on the first ten results they find after searching a keyword. The reason people prefer these first ten or first page results is that they contain relevant information compared to the lower ranking websites. SEO is broad and while people search only keywords, there are plenty of things that search engines take into consideration before ranking a website. Here are 12 types of SEO to do for your website to rank high.
White Hat SEO
White hat SEO refers to the implementation of marketing approaches that are approved and verified by search engines. In simpler terms, it is the practice of online marketing while using Google’s algorithm as a point of reference. White hat practices ensure that your website performs well, ranks well and maintains its integrity because it is line with the search engines protocols of operations.
Examples of white hat SEO practices include,
- Use of keyword-rich descriptive meta-titles and descriptions
- High value content written by experts and from primary source
- Developing websites to be Mobile-friendly
- Earning links from high authority sites
White hat SEO works to ensure your site remains vital and valid to Google’s principles. Algorithms change with time. As they change, you might find some key features not relevant on your site so you also have to adjust your practices.
Black Hat SEO
Black hat SEO is a practice of internet marketing that is contrary to Google’s protocols. The goal of black hat is to Fast Track ranking and website visibility. Such practices are unethical and they might warrant detrimental penalties from Google.
Examples of such practices include:
- Keyword stuffing
- Private link networks
- Page swapping
- Invisible texts
- Doorway pages
All these practices will give you excellent results but only for a short time. If discovered, the site could get banned rendering webmasters loses and inconvenience.
Gray Hat SEO
Gray hat SEO refers to practice of both white hat SEO and black hat SEO. This means in your campaigns, you use both ethical and unethical SEO campaigns. Gray hat is not safe because the black hat SEO you use could be caught making you to lose your credibility.
Examples of Gray Hat include,
- Writing excellent content and buying links to it
- Doing perfect keywords search and stuffing those keywords so as to rank high
- Having excellent web pages but then swapping the pages to lure search engines
On Page SEO
On page SEO simply refers to the act of enhancing your website pages’ quality so as to enhance website performance and ranking. On-page SEO is meant to enable crawlers find your web pages while at the same satisfying your end user. Viewing time of the pages is high whenever the on-page SEO is done appropriately.
- Excellent content that is created by experts and from primary sources
- Optimization of met title and descriptions
- Perfect website navigation
- Excellent speed in terms of loading and transition between pages
Off Page SEO
These are the off page marketing activities that you partake to enhance website rankings. On off page SEO, the webmasters focus on enhancing relevance, popularity, trustworthiness and authority. The aim is to enhance brand trust such that when people want something related to what you are selling, they would choose you and leave your competitor.
Examples of Off Page SEO include,
- Building backlinks, they could be natural, manual links or self-created links
- Guest posting
- Social media marketing
- Brand mentions
- Influencer marketing
Technical SEO is defined as the approaches that enhance easy finding of the website pages by engine spiders or crawlers. The goal is to enable Google maximize your page indexing so as to make them rank high.
Here are some examples how to do technical SEO,
- Use SSL
- Make your site to be mobile friendly
- Eliminate duplicate content
- Have a perfect xml map for your site
- Enable the AMP
- Consider registering your website to Google Search Console and Bing Webmaster Tools
International SEO is optimization of your website to ensure it becomes visible in the countries that you would your brand to be known and bought. It might require the change of language on your website just to cover the different kinds of people you target.
Examples of international SEO practices include,
- Hosting your site on local IP address
- Link your content or pages on local content
- Optimize your site to rank on local search engines of the region
- Build your links from local resources
- Doing influencer marketing on the countries you target
Local SEO is a way of enhancing your website’s visibility on the local results. If your business has a local existence an operates within a certain geographical area, you can utilize local SEO to enhance your visibility. The aim of local SEO is to ensure people from that area can see your business, locate it and even contact you.
Examples of local SEO practices include,
- Optimizing a business’s Google My Business Listing
- Using the NAP citations
- Finding local keywords and building content on them
On your local listing mention things like hours of operation, contact, services and a link to your website. It enables clients and prospects to easily find you.
Other types of SEO include the Ecommerce SEO and the Content SEO. Ecommerce SEO refers to the marketing approaches meant to make online stores rank high on search engines. It includes writing long product descriptions with relevant keywords. You can also obtain backlinks for the ecommerce store so as to enhance your website ranking.
SEO is essential if you want success in the internet world. Large brands have huge budgets on SEO to ensure their visibility and relevance is sustained online. There is no permanent success or failure in SEO, it is a continuous process because Google algorithms keep changing, competitors advance and business expands, all these call for adjustments in SEO.
What type of marketing is involved with SEO?
One way to improve your website’s visibility in Google search results is through Search Engine Optimization (SEO). It is an important part of digital marketing. SEO is used in all digital marketing strategies.